Franklin Financial Group Blog

Not everything is all Gloom and Doom!
November 6th, 2007 3:00 PM

Unless you never watch any news, financial or otherwise, or you never read any newspaper or listen to any talk radio, you are well aware of the mortgage and real estate industries state of affairs.  Things seem to be Gloom and Doom wherever you turn. Well, not everywhere.  Lately we have noticed an increase in our business.  Part of that is attributed to new homebuyers ready and able to get a good deal on a home currently listed for sale.  With it being a "Buyer's Market" there really are plenty of good deals to be obtained when buying a home.  Investors who were not hit hard by the downturn in the market are out there looking to purchase homes that may have been foreclosed on due to many different reasons.  Additionally, people will continue to outgrow their current homes and are out there looking to upgrade.

Another area we are seeing an increase in business is people doing some improvements to their property.  Whether it be to finish a basement, add a room or rooms, or update areas within the home, improvements are under way. This possibly may be to avoid selling at not the most desirable time, to work on getting maximum value for the property down the road, or to simply do some things that have been put off and now that we are heading into winter are going to be enjoyed more with additional time being spent indoors. Whatever the reasons, activity is being seen.

The last major area (and what we believe to be the most important area) we are seeing the increase in our business is from our referral network. In these unstable times, people are coming back to us since we have helped them in the past, know their situation, and can save them money the second (or even third, fourth or fifth) time around.  They trust us to do the right thing, over and over again for them. It is our belief that dealing with possibly the largest investment that people will ever make, should be handled correctly each and every time.  Much care is needed to make sure that not only is the financing the best for the present situation, but also that it will not harm someone down the road, as many of today's mortgage products are turning out to have done.  Loyalty goes a long way and its benefits are felt not only by the handling the financing, but also by the people looking for the financing. 

If you are looking to become part of a lasting and beneficial relationship, feel free to contact us at any time. Take a look at what others have to say about us in the Testimonial section on our website. Go to www.franklinfinancialgroup.com .  You'll be glad you did!


Posted by Kevin Ary, President (NMLS # 4599) on November 6th, 2007 3:00 PMPost a Comment (0)

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